Genesis Gonzalez found a successful career in communications by beginning her education at Chapman University. During her time there, she was able to learn about communications and build a network of colleagues who were all interested in the same field. If you are interested in having a career in communications the first step will likely begin at education. Earning a Bachelor’s Degree is beneficial because it shows commitment to becoming educated in a specific field of study. Additionally, having a Bachelor’s Degree is crucial to be taken seriously by most job recruiters. During college, many are able to begin working in public relations by interning and gaining first-hand experience in the field. After beginning a career in communications, finding a mentor that will be able to help you climb the corporate ladder is important for success.
Qualifications to be a Communications Manager
- Bachelor’s Degree in Journalism, Public Relations, or related field
- Creative writing skills
- Strong communication skills
- 5+ years of experience working in public relations or a similar role
The Responsibilities of a Communications Manager
Communications managers oversee all communications internally and externally. To elaborate, internal communication means any correspondence within the company. For example, this could include delivering messages on behalf of management. In contrast, external communication is any communication from the company to the public. For instance, in the event of a crisis, the company will release a statement, informing the public of their strategy to mitigate said crisis event.
“In the field of Public Relations storytelling is key.”
-Genesis Gonzales
Communications managers work to ensure a brand’s reputation with consistent information and strategy. Defining a company’s image, then communicating that to the public in different ways is essential to working in public relations. Additionally, public relations act as the media liaison to conduct media conferences or press releases.
Genesis states that storytelling is key to working in Public Relations. This is because much of the job consists of communicating information to employees, as well as the public. During any correspondence, you should always be pushing the narrative and brand of the company.
