Firstly, let me clear up the misconception of what marketers do. Marketers do not just make things pretty. Ok, I’ll admit we do make things look good, but that’s not all we do. A career in marketing goes beyond that. It covers a broad range of specialties that require unique skillsets. Marketers are often the link between product and sales. Salaries in this profession range from $40,000 to $550,000. For those interested in this field below is a list of marketing career opportunities. This does not cover all the position but most of the paths one can take, but it does cover the key types of marketing jobs. We’ve also included marketing salary range for each position based on salary.com and Glassdoor. Note that salaries may vary based on experience, company size, and location.
Chief Marketing Officer (CMO)
Responsibility: C-level executive in charge of overseeing all marketing and adverting efforts. Often responsible for marketing strategy, product development, customer service, branding, pricing and sales management.
salary range: $250k – $550k
Marketing Director
Responsibility: Oversees all marketing and adverting initiatives including digital marketing, event marketing, and public relations. Implement and execute marketing strategy of a business or product.
salary range: $116,842-$158,626
Account Director
Responsibility: Is a role often seen in a marketing agency rather than a corporate marketing position. This role is responsible for managing client relationships (internal /external). Additionally, they ensure smooth production of campaigns from project initiation to completion.
salary range: $118,943 – 153,414
Creative Director
Responsibility: These individuals are the creative leads in marketing departments or agencies. They oversee the creative process and manage the creative team which can include copy, design, & digital. They provide and guide the creative vision, therefore, the creative team reports to these individuals.
Salary range: $98,000 – $140,000
Marketing Manager / Account Manager / Marketing Operations Manager
Responsibility: Manages a company’s marketing department as well as the individuals within the marketing department. They implement and execute marketing strategies while ensuring they maintain marketing budget. These individuals oversee all marketing campaigns. They also collaborate with sales and other departments to support marketing needs across the organization.
Salary range: $84,341 – $113,956
Marketing Coordinator/ Specialist
Responsibility: Coordinate marketing activities including but not limited to advertising, tracking sales data, maintain sales materials, schedule meetings or trade show activities, and conduct marketing research. Due to the broad range of experience once gets in this role, this is a great entry level position for those starting a career in marketing. It’s also a great position to get in the door of a marketing department.
salary range: $46,000 – $60,000
Graphic Designer
Responsibility: Communicate visual concepts through design by hand or computer software. Additionally, the design print material, advertisements, digital designs and more.
salary range: $45,000 – $70,000
Public Relations (PR)
Responsibility: Their role is to manage the company or products reputation. The influence opinions and behaviors while building a reputation through media. Most noteworthy is that this position ranges from an entry level specialist to a director of public relations.
salary range: $44,000 – 150,000
Copywriter
Responsibility: A copywriter can work for either or marketing agency or corporate organization. They guide the companies voice through words and written content. The type of content a copywriter creates can range from creative/advertising copywriter to technical writing. Hence they develop content for everything from video, brochures, web, and more.
salary range: $42,000 – $97,000
Email Marketing
Responsibility: Overseeing the companies email campaigns and communication efforts. This role often works with an email automation software that offers certification courses. Lastly, they segment data and develop strategies to engage with customers based on their life cycle.
salary range: $56,000 – $115,000
Digital Marketing Manager
Responsibility: Collaborate with marketing team to determine and execute digital campaigns and strategy. They help identify the target audience, maintain brand image and oversee marketing campaigns in the digital medium. These individuals manage things such as SEO, email marketing, social media, google adwords, google analytics/tag manager, and much more.
Salary range: $83,000 – $119,813
Project Manager / Account Executive
Responsibility: Manages all aspects of marketing projects from planning to timelines to the execution of the project. Time management and organization skills are very important since they are often juggling multiple projects. They collaborate with both internal and external marketing teams, sales teams and upper management to implement marketing strategies.
Salary range: $54,000 – $118,000
Video Producer
Responsibility: Works closely with directors, and production team to create videos for the marketing or sales department. The development of these assets can include filming, animation, editing and more. These individuals are in charge of all aspects of video production from conception to delivery.
salary range: $53,000 – 78,500
Social Media Specialist/ Manager
Responsibility: Manage social media marketing campaigns on social media platforms. These platforms include but are not limited to Facebook, LinkedIn, Instagram, Twitter, Pinterest and more. They also manage the day to day activities on these platforms and develop relevant content to reach a target audience.
salary range: $44,000 – $97,000
Advertising/ Media coordinator
Responsibility: These individuals oversee marketing and advertising through media outlets including print, digital, and broadcast. In charge of scheduling of ad placements and organizing all media. Additionally, they provide reporting on ad performance. This is yet another great entry level position to start one’s marketing career.
salary range: $30,011 – $71,261
In conclusion, these are only a few of the paths one can take when seeking a career in marketing. Marketing industry continues to grow and expand. Due to this, there are various paths and specialties for those interested. A college education is not always necessary for all of these professions but certifications are valued in the field of marketing.
