Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group. She began her career working for Zara / Inditex Group, as a Sales Manager in Copenhagen, Denmark. She moved to New York in 2007 where she interned at various companies such as Essence Magazine, Tommy Hilfiger and PROJECT Trade show. After graduating from Berkeley College with a Bachelors Degree in International Business she landed a job as the Executive Assistant to the President PROJECT. She then became the Business Coordinator to the CEO and eventually went on to manage International Business Development at UBM Fashion Group.